Lynda.com Google Analytics Essential Training

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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available. Topics include:

• Setting up an account
• Installing tracking code on a site
• Reading the dashboard and understanding high-level metrics
• Understanding how visitors use and navigate web site content
• Analyzing visitor and traffic source reports
• Tracking AdWords and other marketing campaigns
• Planning and configuring goals
• Utilizing segmentation for deeper analysis
• Understanding the raw data and how it's collected
• Selecting and comparing date ranges
• Using flow visualization to see how visitors navigate through a site
• Identifying slow-performing pages
• Performing real-time analysis
• Using annotations and other best practices
• Configuring and analyzing internal site search
• Determining the best report view to use
• Navigating reports with tabs
• Cleaning up data with inline filters
• Sharing data and reports

In this course, author Rafael Hernandez shows how to create native iOS and Android applications from a single codebase with the open-source Appcelerator Titanium platform. The course explains the difference between browser-based JavaScript and Titanium JavaScript, shows how to create a basic application, and demonstrates building buttons, sliders, switches, and pickers. The course also covers creating tables, implementing maps, providing feedback to users, incorporating multimedia, detecting gestures, and preparing finished apps for distribution. Exercise files accompany the course.
Topics include:

• Accessing the Titanium API documentation
• Navigating the Titanium Studio workspace
• Detecting platforms
• Understanding windows and views
• Listening for events
• Configuring text fields
• Adding interactivity to a view
• Working with a single tab group
• Creating a map and setting the location
• Adding and removing map pins at runtime
• Loading local and remote web pages
• Loading an external XML feed
• Setting timers
• Prompting device vibrations
• Implementing an activity indicator
• Reading from and writing to the file system
• Working with media
• Reading device orientation
• Detecting gestures
• Debugging an app
• Stepping through a finished app

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