Hedi Slimane Responds To Critics Of The YSL Name Change

jennyjellyfish

Hedi Slimane Responds To Critics Of The YSL Name Change  
by 11:09 am, August 6th, 2012
Whendecided to change the name of the house of Yves Saint Laurent to Saint Laurent Paris, many people did not agree with what he was doing.ourselves. But Slimane has come out with a response that has made us rethink our original dismissal of his rebranding.
with Vanity Fair, Slimane explains that the name change is actually a revival of an interesting piece of fashion history. In 1966 (the same year that the house came out with the famed Le Smoking suit), YSL began producing ready-to-wear using the name Saint Laurent Rive Gauche as part of a push to democratize fashion.
“It is interesting to see how much reaction this retro branding has created.?Clearly, this period of the history of the house was not well-known,https://www.facebook.com/AmazonBookCoupons, which I trust was a surprise for Pierre Berg�� [Saint Laurent's long-term partner]. I went back to 1966 – just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle - the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation.”
No wonder Pierre Berg�� iswith Slimane’s rebranding scheme. It’s great that Slimane wants to recall Saint Laurent’s mission to make fashion more democratic. Too bad that doesn’t mean we’ll be able to afford anything from , which is reportedly fabulous! At any rate, we’re interested to see whereleads the brand. What are your thoughts on the name change?
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豪鬼AKUMA

感覺好像在哪裡看過了，汗~

Disy

今天沒事來逛逛，看了一下，感覺相當的不錯。

一心

今天沒事來逛逛  

我不是傻鴨

你加油吧  

~Muscle~

人生路長，回覆常常

andykom28

原來這樣也可以

a_c_e06

要是能加精華就好了

plas_hoz

好文大家看，看完要回覆

lreneMOON

生為地球人，就是愛看帖