Public Relations For Dummies, 2nd Edition [Fileserve / Filesonic / 3.18 MB]

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Public Relations For Dummies, 2nd Edition
Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword by) with Robert W. Bly
ISBN: 978-0-471-77272-9
Paperback
384 pages
May 2006
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
http://www.fileserve.com/file/BUpVWJZ
http://www.filesonic.com/file/17509709/Public Relations for Dummies 2nd Edition.zip